On Apr 3, 2009 @ 14:13 , I posted “Personal Branding and the Evolution of the Resume“.
How does Personal Branding apply to the knowledge worker and how can LinkedIn help with your Personal Branding?
I have always contested that LinkedIn is the business equivalent of Facebook. However, in both of those social networking models, there is a fundamental difference as it relates to me. The sheer size of my business network compared to my social network requires the necessary toolsets that LinkedIn provides. It provides not only a framework for connecting professionals butalso presents an opportunity to collaborate across multiple industries and disciplines like no time before through groups and connections. LinkedIn is now a required business tool in my opinion no different than Office, eMail, Business Contacts (i. e. old school Rolodex), Reference Materials, and your number one business card – your resume.
The resume has evolved a lot over the years. However, when you talk to many, they tend to still focus on the basic elements: work history, STAR stories, and keeping it down to a few pages. While these are still valid points to consider when putting together your resume, they only partially achieve the real goal which is Personal Branding. Personal Branding in my opinion represents the next evolution of resume writing and career development.
So Personal Branding to me is more than just a marketing term, it is a fundamental necessity to provide accessible depth of character and knowledge to those that wish to do business with you. It is a callback to the old mindsets where you are more than just a number or a name on a piece of paper. It is a collection of information relevant to you and your current and future (and let us not forget, past) colleagues. This collection of information is your Personal Branding and it is what separates you from the crowd.
When I think of an interview, I quite often think of an actor doing a reading for a part in a movie. Their resume equivalent is their picture and key roles they have played in the past. What quite often separates the successful actors from the multitude of applicants, is their Personal Branding. When a key actor is considered for a role, not only is their past acting roles important, but so is their understanding and ability to play the current role, their ability to generate tickets sales based on who they are, their ability to market and discuss the role with the public, and the list goes on. In simpler terms, when it comes to key acting roles, the casting agent is looking for the complete package. This is where Personal Branding comes into play for an actor, an athlete, and other professionally branded “star”. They must present themselves no differently then a company would present itself to the public as they themselves are a business (e.g. answer the question, “why do I matter to you?”). Branding applies to all fronts, so it should come as no surprise that branding now applies to the knowledge worker.
So how does Personal Branding apply to LinkedIn. Like many of the aggregator sites that exist out there, I see LinkedIn playing the role of the aggregator for all things related to me and my profession. While they are nowhere near at that point yet in their evolution, I do see them playing a large role in the aggregator market in the near future. I see LinkedIn as a replacement for outdated mindsets such as a personal career webpage (in itself a fairly new concept). What LinkedIn provides that a personal career webpage cannot is the web 2.0 social networking fundamentals that come from an interlinked structure.
April 1, 2009 in The @RLavigne42 Tweet Round-Up
April 3, 2009 in The @RLavigne42 Tweet Round-Up
April 3, 2009 in Office Space
April 4, 2009 in The @RLavigne42 Tweet Round-Up