Decent article on the alternatives available for monetizing news content. However, for the most part these options are all fairly stale already. We need to come up with something new and innovative if we are going to turn the trend. Personally, the introduction of consumption devices such as the iPad lead to great potential for real time analytics and brand engagement. Of the options listed, I believe the fifth option (mixed with #4) remains the best chance to pushing content towards contextual value.
1. Erect a Paywall
2. Put Up a Semi-Permeable Paywall
3. Implement a Metered System
4. Remain Free *****
5. Create Better Value for Advertisers *****