The key findings of the report are likely to come as music to the ears of advertisers that have been pursuing a Facebook-based social media strategy. According to the survey:
- On average, fans spend an extra $71.84 they would not otherwise spend on products they describe themselves as fans of, compared to those who are not fans.
- Fans are 28 percent more likely than non-fans to continue using a specific brand.
- Fans are 41 percent more likely than non-fans to recommend a product they are a fan of to their friends.
The key regardless of media is enabling brand engagement that will translate into the creation of brand advocates within the second-degree economy.