Here???s a little dose of reality: You can gauge the perceived importance of a program from the budget assigned to it. Here???s how it works:
Big budget = the program is important to the organization.
Little or no budget = the program is barely on a VP???s radar.
Top-quality staff = the program is important to the organization.
No staff = nobody cares.
As always, great Social Media ROI insight by Olivier Blanchard.