Solid post Olivier. Made me think deep and hard on your view point on Personal Branding. While I may disagree with some aspects of your entry, I cannot disagree that for every good idea there will always be a large mass of poorly motivated experts trying to sucker a fool out of his money.
Take Care and thanks for making that trip to TO in 2010. Was great meeting you IRL.
My Thoughts Enclosed… Personal Branding Preys on Self Esteem Needs ??? with Geoff Livingston ?? The BrandBuilder Blog