Per their website, Magisto asks the question…
Isn’t video editing
too complicated and time-consuming?
As the owner of #TDGv Studios: A Collaborative Digital Agency, I spend quite a few days and nights editing and producing digital video.
In video editing, there are various degrees of work involved in producing edited video. To think that a single tool could replace the professional video editor is a fallacy. However, there are many video edits that should not require the expertise of a video production team. This is where Magisto can really shine with their cloud-based platform.
I first heard about Magisto on September 20, 2011. Mashable announced that Magisto had “raised $5.5 million in a Series B round of financing.” My initial Magisto discovery process was logged in the following @RLavigne42 Tweet Round-Up entry.
I saw plenty of opportunities for a cloud-based tool such as Magisto.
It was obvious to me that I needed to become familiar with Magisto further.
So I decided to take Magisto on vacation with me to New York and Pennsylvania, USA.
The following uploads were “Magically” video edited by Magisto. Each of these segments were created using a single montage of video (vs. multiple files). In all cases but one (more on that below), I selected a song from the provided genre offerings.
The Magisto video was then exported to YouTube using their very own integration tool.
The videos being displayed below are the YouTube hosted versions. WordPress.com does not provide a native viewer for Magisto hosted versions (unlike YouTube/Vimeo/etc).
However, Magisto does provide some link-based embed code on their website. This embed code should be tailored to facilitate displaying the Magisto video from within WordPress.com blogs. This is either a Feature Gap or Customer Experience Defect.
Either way, I invite Magisto to comment below on this issue
(see final example below for gravity of issue).
Robert Lavigne visits the Empire State Building in New York City (October 2011)
Overall, the edit was well done. It features some nice transition effects. There was a minor glitch around the 29 second mark (image flicker due to a poorly edited segment). I am pretty sure the system even added a layer of stabilization to the uploaded footage.
However, the main issue here, is that Magisto created a video that was longer than the theme song that was selected from their site. The length of the audio should play a much larger role in determining the length of the video.
You should not have to deal with
dead audio for the last 30 seconds of the 1:19 minute video.
Robert Lavigne visits 30 Rock and the FDNY Store in New York City (October 2011)
First off, let me tell you how much I love the song that goes with this Magisto video. The video itself is nicely edited and features some very nice transition effects. The song frames the video footage very nicely in my opinion. However, the selection of that song does come at a undeclared cost.
The song provided by Magisto triggers the YouTube Content ID. Although the music plays fine, it triggers an ad on the video. In this particular case, the video is blocked in Germany, Japan. On Magisto, there are no such restrictions on advertising.
My primary point is this. If you are providing both the song selection and YouTube integration, please ensure that the rights to the songs are clearly framed during the selection process. At a minimum, Magisto should have a new genre for Royalty Free themes/songs.
The following two Magisto videos also suffered YouTube Content ID “hits”.
It should be noted that I have recently lost my ability to upload videos longer than 15 minutes on YouTube since doing this experiment. I cannot isolate whether those recent Content ID flags played a part in it. However, my account was in very fine standing prior to this experiment.
If Magisto is reading this,
feel free to leverage your YouTube connections and
see why my YouTube.com/RLavigne42 Channel
is no longer allowing more than 15 minutes videos
since doing this experiment 😉
Robert Lavigne visits Time Square in New York City (October 2011)
PASS: Holiday! Celebrate!
I had a particular test in mind when I uploaded this montage.
Editing night footage is often problematic. I uploaded a montage containing only night time footage.
Magisto did a great job editing the footage. The transitions were well done. I was happy overall with the outcome.
The Content ID song however, should be noted.
Robert Lavigne visits the Antique Auto Museum at Hershey, Pennsylvania (October 2011)
Okay, I have beaten the Content ID enough. The point was made. Or was it?
I love this video. The song is exactly what I had in mind when I uploaded the footage.
Most of the footage was shot in 1080p. The montage was uploaded in 720p.
What the world saw, was less so!
Magisto scaled it down to 360p on YouTube. While understandable, this probably should be mentioned up front.
I would like to know
what resolution Magisto
is running the montage on their site?
Robert Lavigne visits Hershey’s Chocolate World in Hershey, PA (October 2011)
You will notice that I do not have a YouTube version of this Magisto video displayed.
For some unknown reason, the YouTube export feature is locked on this particular Magisto video.
When you click the YouTube link, a window normally pops up confirming you wish to export to YouTube.
Well!!! On this particular video, the YouTube button is a dead link, which triggers nothing.
Which is a shame. This video is the one I had so many good things to say about.
Answer my quandary and
I will share with you my insights
on this particular Magisto video.