Per their website, Magisto asks the question…
Isn’t video editing
too complicated and time-consuming?
As the owner of #TDGv Studios: A Collaborative Digital Agency, I spend quite a few days and nights editing and producing digital video.
In video editing, there are various degrees of work involved in producing edited video. To think that a single tool could replace the professional video editor is a fallacy. However, there are many video edits that should not require the expertise of a video production team. This is where Magisto can really shine with their cloud-based platform.
I first heard about Magisto on September 20, 2011. Mashable announced that Magisto had “raised $5.5 million in a Series B round of financing.” My initial Magisto discovery process was logged in the following @RLavigne42 Tweet Round-Up entry.
I saw plenty of opportunities for a cloud-based tool such as Magisto.
It was obvious to me that I needed to become familiar with Magisto further.