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All posts for the day September 1st, 2010
“The lesson is this: Promises matter. The degree to which customers??? expectations are met is the currency by which a brand???s worth is measured.” ~ Olivier Blanchard, The BrandBuilder
Time for Stig 3.0.
1.0 was the black Stig – Perry McCarthy
2.0 was the white Stig – Ben Collins
3.0 will be the reality TV winner of the forthcoming Who will be the next Stig?
Be interesting, relevant, and valuable.
The end. Period. Insert fork.
Social Media and Networking has never been stated so eloquently. Focus on the soft side and the hard metrics will follow if you are worth following.
We???re also famously good at saying ???sorry???, which is great customer service and an essential skill for all entrepreneurs. If you???re not breaking stuff, you???re not moving fast enough, so you better be prepared to break first, apologize later.
A CEO does only three things. Sets the overall vision and strategy of the company and communicates it to all stakeholders. Recruits, hires, and retains the very best talent for the company. Makes sure there is always enough cash in the bank.
In a socially networked world, it is important for the CEO to fully engage in 2.0 environments to ensure that not only is the vision and strategy fully engaged in, but also that all stakeholders and potential talent are accessible.